The Frontier Marketing agent
FRONTcesca
An agent who works inside the Frontier Marketing framework: she analyses how machines read your organisation, keeps your roadmap moving, and answers with the reasoning stated.
Door one
Client access
Your workspace with FRONTcesca: roadmap, analyses and history. Same account as on frontiermarketing.io.
Enter as a clientDoor two
Gotoclient access
Reserved for the Gotoclient team: brief and coordinate FRONTcesca and the agents who report to her.
Enter as Gotoclient
“I read what models read. Then I tell you, without decoration, what they can and cannot attribute to you.”
Ask her anything with the button at the bottom right.
What she does
Training and guidance on Frontier Marketing
She teaches the discipline as she works: she explains the ten layers, guides your team through the method and shows how each decision connects to the framework.
Retrievability analysis
She reads a page the way a model reads it, and reports whether it can be retrieved, understood and attributed.
Roadmap stewardship
She keeps the 120-task Frontier Marketing roadmap current, marks progress and explains what comes next.
Grounded answers
Every answer is grounded in the Frontier Marketing framework, with the reasoning stated plainly.
Entity and competitor reads
She compares how your organisation and its competitors are represented across the sources models rely on.
Pricing
100 EUR per month
A subscription makes FRONTcesca a member of your team: she guides the six month Frontier Marketing plan, runs the analyses, keeps the roadmap and reports progress. Cancel at any time.
The framework behind her
Frontier Marketing
Frontier Marketing is a new vision of what marketing is and must become: a discipline that reads emerging technological signals, builds organisations legible to both people and machines, and turns that legibility into strategic capability. FRONTcesca works entirely inside it.
The complete working paper by Jordi Marca — definition, ten layers, six month plan and self-assessment — is published on the Frontier Marketing site.
Know more on frontiermarketing.io ↗Questions about the framework, pricing and FRONTcesca
What is Frontier Marketing?
Frontier Marketing prepares organisations for AI-driven discovery and autonomous agents by applying emerging technologies, methods and mindsets before they become standard.
What are the two dimensions of Frontier Marketing?
Frontier Marketing has two dimensions. First, it focuses on creating resilient strategies and value propositions, and on designing robust entities for AI. Second, it identifies meaningful shifts early, tests them in real market conditions, and continuously explores the frontier of what can be done.
What are the pillars of the Frontier Marketing framework?
The framework has four levels: Mindset, Methods, Technology and Outcome. Mindset shapes the methods and technology an organisation chooses; the intended outcomes are sustained relevance and sustained resilience. These four levels are distinct from the ten operational principles.
How does the six-month roadmap work?
The 26-week roadmap contains 120 tasks: kickoff and baseline, strategic foundations, signal intelligence, frontier experiments, capability and agentic resources, compounding go-to-market systems, and an ongoing operating rhythm. Recurring activities run alongside the phases.
What are the ten operational principles of Frontier Marketing?
Frontier Marketing uses ten operational principles: Intermediation transforms; Build for AI Structure; Strategy precedes tactics; Strategy is a recovered discipline; Differentiation becomes structural; Markets become entity systems; Meaning must be legible; The purpose is human; Relevance must be continuously earned; The frontier is continuous. They are distinct from the four framework levels.
How much does Frontier Marketing cost?
The framework documentation and Self-Assessment are freely available. The Frontier Marketing Playbook is a €149 one-time purchase. FRONTcesca is a separate subscription at €100 per month.
What is FRONTcesca?
FRONTcesca is the Frontier Marketing agent. She guides teams, analyses how AI models read their pages, compares entity and competitor representation, tracks the six-month roadmap and answers questions grounded in the framework.
Can I cancel my FRONTcesca subscription?
Yes. You can cancel at any time; access continues until the end of the paid period.